You’ve Published Your App, Now What?
With over 1.2 Million apps now being hosted on the Apple App Store (and more than 1.3 Million in Google Play), the days of simply tossing your app out into the marketplace with the hope of gaining fame and fortune are in decline. Today, you need an effective app marketing strategy that attracts the buzz and app downloads necessary to make your app a success.
Ideally, you will need to partner with a proven app marketing company to develop a solid app marketing plan and apply this to your app sales strategy to generate downloads and sales.
Because at the end of the day, it's your app marketing strategy that will determine whether or not you’re app will become a success, and avoid becoming another fly-by-night venture (like the many tens of thousands of quality apps out there that have never made a sale).
App Media has been watching and studying the mobile marketing techniques that ensure app success since the beginning of Apple’s app store launch.
Some of the things we might implement include:
----- ----- Formulation of an effective mobile app marketing strategy
----- ----- App store SEO and re-submission to the App Stores
----- ----- Mobile app landing page design, split testing and conversion analysis
----- ----- Setup and design of custom social media marketing pages
----- ----- Social media marketing campaign management and optimisation
----- ----- Mobile banner ad campaigns that generate direct downloads and sales.
----- ----- Content marketing campaign management and optimisation
----- ----- Unique PR strategies for mass awareness in a short amount of time
----- ----- Cross promotion of your app across our network of applications
----- ----- Advanced app marketing strategies such as creation of your very own 'App Network'
----- ----- App submissions to relevant app review websites
----- ----- Blog writing and posting on relevant blogs and forums with high traffic
----- ----- Viral video creation and promotion via Youtube and social media channels
----- ----- And many more possible strategies, depending on your app!
Marketing for iPhone or smartphone apps is similar to marketing other online software products, although the marketing tools available have expanded in recent years, especially in the area of social media and the various mobile marketing channels. The steps however are still the same: develop a product that your customers want and need (iPhone app), create and promote compelling marketing messages that attracts your ideal customer, and continue to refine your product, your messaging and your marketing to ensure that you retain loyal users (and generate referral sales) over the long term.
App Media understands that mobile app marketing is a process that incorporates these fundamental steps and we have an expert team able to perform them to increase sales success for your iPhone, iPad or Android app. Whether you are just starting out as a first time developer or have created and posted a number of apps for sale, you’ll want to take a closer look at our app marketing strategies if you desire to move beyond being a casual developer and seller of apps, to achieving your own best-selling brand. Contact us to begin the process of developing an app marketing plan, or to view plans and pricing on several of our core app marketing strategies. Call +61(2) 8007 5766 to find out more, or Enquire today!
"Above and beyond. I just checked on iTunes and our app has hit Number 1 in Education and Number 7 in the Top 100 apps Australia wide!!!! Awesome result and extremely happy."
- Adam Birdle, Platinum Driving Tuition.
If you’re ready to implement an effective App Marketing Strategy…It’s easy to do.
Or, if you have questions and you'd just like to talk to someone before you get started, we're happy to talk to you and take you through the first couple of steps. You can call us on +61(2) 8007 5766. We're in Sydney, Australia. Or you're welcome to email us below.
What others are saying:
"Sorry if this wakes u but, Yeeeewww! Well done mate and thanku!" ~ Brad Fraser, Fish Assist.
"Outstanding result! We really don't know where we'd be without you. It goes without saying that we are extremely grateful for the work you have done and I am more than happy to recommend you." ~ Director, GMBTR.