Apps are one of the fastest growing marketplaces – but also one of the most competitive. There has been a lot of talk in recent months about how app developers can no longer rely on the “build it and they will come” approach to guarantee success for their app. So what can you do to help yours get noticed? 

The Science Of App Marketing: How To Make Your App Stand Out In The Super-Crowded App Stores

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The mobile app ecosystem has seen explosive growth as consumers flock to app stores linked to their mobile platforms and devices. There’s plenty of money in the app economy: ABI Research predicts that mobile app revenue will reach $US46 billion by 2016, up from about $US8.5 billion in 2011.
But app markets are also becoming incredibly competitive. That means many companies and app developers invest in apps only to see them lost in the “swamp” — the murky, messy, and cluttered app markets.

From a consumer perspective, app markets are difficult to navigate. App search is still primitive. App stores are still grasping for technologies that will put the most relevant apps within easy reach.

In a new report from BI Intelligence, we examine the current difficulty in navigating the App Store, analyse the best solutions for ensuring your app gets a good rank, and detail the important considerations for an app owner – including app consumer insights, app pricing, app marketing, and app store optimization – that could impact whether an app remains visible in the app store.

Here’s a quick breakdown of why paid search could work for the App Store:

This article originally appeared in the Tech section of Business Insider Australia. To read more articles in the series, click here

Do you think paid search is the way forward for app marketing?

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